Branding & Identity

Scheiderer Farms

The refreshed Scheiderer Farms logo was designed to signal a new chapter with the addition of their greenhouse, while still honoring the farm’s long-standing roots. The illustrated structure reflects the familiar barns on the property, paired with the star petunia — a signature homegrown bloom that represents pride, care, and local tradition. The result is a whimsical, welcoming mark that feels right at home in the community it serves.

The logo system was rolled out across multiple touchpoints within the greenhouse, including exterior signage, t-shirts, flower sticks, and in-store signage. This consistent application ensures the brand feels welcoming, recognizable, and rooted in the local character of Scheiderer Farms.